Publicis Puts Its Upfront In Muszynski's Hands

摘要

In the upcoming upfront, veteran media buyer John Muszynski will be a very big deal. Publicis, one of the giant ad agency holding companies, has restructured and consolidated its media investment operations, and its TV negotiations in the upfront will be handled by the longtime senior exec Muszynski, according to Dave Penski, CEO of the new Publicis Media Exchange.