Swipe to Like ... Your Favorite Show

摘要

The market seems to be full of video navigation and recommendation apps and services meant to help consumers traverse a sea of content from a growing group of over-the-top providers. The latest to join that, with an approach it believes will help it stand apart from the crowd, is MightyTV. The startup, founded by a former Google executive, is taking a Tinder-like approach to the platform. Sharing some similarities with that famous (infamous?) hookup app, MightyTV drives personalization by directing users to swipe in a certain direction when they like, love or dislike movies and TV shows from an array of providers, including Amazon, HBO, Showtime, Netflix, Hulu and YouTube.