Amazon's Streaming Bundle Targets MVPDs As It Scales

摘要

Amazon isn't a company that likes to run its mouth a whole lot. So it was news when Michael Paull, the company's vp of digital video, had been scheduled for a keynote at last week's NAB Show. And then, what the session covered proved equally noteworthy. Instead of talking about Prime Video, which the company said earlier this month will soon be delivered as a stand-alone, separately priced app, he instead focused on the company's Streaming Partners Program.