NBC Expects to Score Gains With Stanley Cup Playoffs

摘要

A hot scatter market and an all-American-teams lineup for the Stanley Cup playoffs should help the National Hockey League melt ad sales records. Sports is increasingly popular with advertisers, and while hockey struggles to overcome an image as a regional, niche sport, over the 10 years NBC has had the NHL's broadcast rights, regular season ratings have increased 73% and playoff ratings have jumped 109%.