Lifetime Seeks (Un)Real Sponsor for Fictional Show

摘要

Llfetime is in the market for a sponsor for its new reality dating competition show, Everlasting. What makes the opportunity unusual is that Everlasting isn't a real show. It's the fictional show-within-a-show where the main characters of the Lifetime series UnReal work. Lifetime will air the second season of UnReal later this year. Even if Everlasting were a real show, it might be a tough sell. Last season, one of its contestants committed suicide, highlighting the show's backstage drama.