Ad Market Starts Hot, But Subs Pose Concern

摘要

Going into 2016, TV commercials are selling like hotcakes. The strong market follows a restrained upfront in which buyers were able to limit price increases by keeping budgets tight and at least threatening to move more marketing money to digital. But as the new season started, money began to flow back into TV. Some analysts say that while some advertising dollars ought to follow the growing number of eyeballs on tablets, smartphones and other digital devices, money moved too fast.