Facebook's Video Move May Aid Nielsen, comScore

摘要

FACEBOOK'S EFFORTS to get into the video programming business might create even more competition for the traditional TV networks and further erode the need for pay TV subscriptions. Hardly anyone in the traditional TV business benefits, according to analyst Brian Wieser of Pivotal Research, except one group: the companies that are supposed to keep track of who is watching. Nielsen and corn-Score, two unbiased observers in the digital ratings race, will likely gain the most from this move, maybe even more than Facebook itself.