Direct-to-Consumer Models Lead Multiscreen Push

摘要

THOUGH SUPPORT for smartphones and other connected devices are helping to underpin traditional pay TV services, the bigger motivation for multiscreen video investments is for direct-to-consumer platforms, according to recent survey conducted by Imagine Communications. Imagine, which based its study on a survey of more than 400 media and entertainment industry professionals, noted that this motivation is clear amid the launch of OTT services that don't require a traditional pay TV bundle, such as HBO Now and CBS All Access.