Facebook Study: Most Watch TV With Smartphone in Hand

摘要

FOR TODAY'S TV VIEWER, it's clearly a multiscreen world. In most cases, consumers tend to have their smartphones in hand while they're watching TV, according to a study commissioned by Facebook 10 that used eye-tracking glasses from a company called Tobii Pro. The study asked people in four U.S. cities to take home a pair of eye-tracking glasses on a weeknight and wear them as they went about their typical evening routines. It then sifted through data for 100 participants who chose to watch TV.