Behind Oxygen's Killer Rebranding

摘要

HIGH-END TRUE-CRIME SERIES such as Netflix's Making a Murderer and This American Life podcast Serial played a significant part in Oxygen's decision to remake itself as the destination for crime series. The rebrand has been gradual, but it's now kicking in in earnest, with a new logo making its way to air, and the resurrection of Dick Wolf's Cold Justice series, which debuts July 22, among other crime show launches.