Local Broadcasters Enter VOD Picture

摘要

TO STAY RELEVANT in a video-on-demand world, broadcasters are going to need to tap into the binge-watching generation for whom appointment TV means fitting content into their appointment books. Broadcast networks make their programming available on pay TV platforms, of course, but this is about stations getting their own piece of the pie (see Cover Story, page 14), with help from an FCC poised to allow them to roll out the internet protocol-based ATSC 3.0 transmission standard that could be a game changer, either as a business-to-business play or delivering on demand local content, even on-demand emergency information, to their markets.