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CENTURYLINK IS INCHING TOWARD the launch of a slimmed-down over-the-top TV product, anticipating a commercial launch in the early part of the third quarter. "We are still in the process of technically trialing the product in four markets," Maxine Moreau, CenturyLink's president of consumer markets, said recently on the company's Q1 earnings call. "It's going well. We do plan to launch the service in early next quarter... We'll evaluate the pricing strategy, the packaging strategy and then we will phase in the launch over the rest of the year," she said. That's a bit of a delay from earlier stated plans that the OTT TV product would launch in early Q2, and then expand into more markets by mid-year and into the rest of 2017.
机译:CENTURYLINK正在努力推出一种精简的顶置电视产品,并预计在第三季度初进行商业发布。 CenturyLink消费市场总裁Maxine Moreau最近在该公司第一季度财报电话会议上表示:“我们仍在四个市场上对该产品进行技术测试。”她说:“进展顺利。我们确实计划在下个季度初推出该服务。我们将评估定价策略,包装策略,然后在今年余下的时间里分阶段推出。”较早前宣布的OTT TV产品计划于第二季度初推出,然后在年中和2017年剩余时间扩展到更多市场的计划稍有延迟。

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    《Broadcasting & Cable》 |2017年第12期|21-21|共1页
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  • 入库时间 2022-08-17 23:16:17

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