Cheddar to Mix Some OTA With Its OTT

摘要

Cheddar, the ott-fueled financial news service focused on younger viewers, is reportedly adding some over-the-air distribution to the mix. Bloomberg reported that Cheddar will air some of its programing on digital UHF stations in Cleveland; Orlando, Fla.; and Kansas City, Mo.; that reach about 4 million homes. Cheddar is renting spectrum from DTV America, the report said.