Pluto TV, the free, ad-based over-the-top TV service, is on the hunt for more content from digital and traditional programmers as it looks to expand both its lineup and its viewing base. "We're looking at a wide array of content to work with," Robert Magdlen, a former NBCUniversal executive recently appointed Pluto TVs chief programming officer, said. "In terms of opportunities, it's really about finding programming that delivers interests, news and passion." For example, an anime enthusiast might not want to pay for a subscription VOD service focused on that content, but that person will still have interest in a free channel catering to that interest on a 24/7 basis, he explained. Additionally, a technology culture fan hasn't been served in that way since the closing of G4, the network formerly known as TechTV. Pluto TV thinks it can fill more content gaps as it looks to add 20 more channels during Q2 2017.
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