Market Reporter's Stock Gets Programmatic Boost

摘要

LOCAL STATIONS are getting customized stock market reports from New York, partly thanks to programmatic advertising technology. Former CNN and Bloomberg correspondent Jane King gets up early each day to provide live and taped segments from the NASDAQ studios for local newscasts. Her segments appear during the morning news on 76 stations. Normally, it would be tough for such a segment to attract national advertiser support, but because King's company, LilaMax Media, hooked up with AdMore and its programmatic ad platform, national commercials are running adjacent to the latest from Wall Street in markets around the country.