Bullish About British TV: Soumya Sriraman discusses launch, future plans for BritBox SVOD service

摘要

BRITBOX, a service from the BBC and ITV focused on television from the United Kingdom, landed on U.S. shores on March 7. By BritBox, which sells for $6.99 per month, joins a growing group of specialized subscription video-on-demand services that are taking shape amid the ongoing consumer shift toward binge-viewing and over-the-top platforms. It's booting up with "thousands" of hours or programming, including many exclusives alongside a key "Now" category that offers certain soaps and other British TV shows as soon as 24 hours after their U.K. broadcast premiere. Next TV editor Jeff Baumgartner caught up with Soumya Sriraman, president of BritBox, about the launch, how the service aims to differentiate itself and what else is on deck. Here's an edited transcript of their conversation.