LIFESTVLE SHOWS O A HOT STREAK WITH SPONSONRS

摘要

Genre sparks live viewing and less commercial-skipping LIFESTYLE PROGRAMMING is attracting live viewers - and that's attracting sponsors. At Scripps Networks Interactive, advertisers have attached themselves to big events upcoming on Food Network. Walmart, Booking.com and Almond Breeze will be integrated sponsors as Iron Chef returns to Food Network as Iron Chef Gauntlet. And Volkswagen, Walmart and Popeye's will sponsor Food Network Star, which comes back for another season once Iron Chef Gauntlet concludes.