Mad Men Really Did Move West

摘要

THE WORLD OF MEDIA content is radically shifting. Rather than centered in New York as in the days of Mad Men, the new capital of content—and equally important, access to that content—is Silicon Valley. As Joe Hyrkin notes in Recode, "Northern California media companies now reach 2 billion people every day, taking billions of dollars in advertising revenue from the East Coast media conglomerates." Silicon Valley is "becoming known as the capital of media transformation—reshaping the way content is distributed and how it is consumed." So what happened? Did everyone just follow Don Draper west? Not quite.