Top VR Adoption Challenge: Cost

摘要

VIRTUAL REALITY is still mired in a hype cycle. As it tries to catch on with consumers in a meaningful way, the high costs of the emerging platform appear to be its biggest perceived barrier to success-and by a considerable margin. The cost associated with VR is the top challenge faced by the market, outpacing other categories including availability of content, fear that VR products will soon become obsolete and awkward headsets, according to a new survey of 811 U.S. adults conducted by ad-tech specialist YuMe (see chart).