Pro-Trump Data Firm Sees Local TV Upside

摘要

THE MEDIA ANALYTICS COMPANY that helped the Republican National Committee get Donald Trump elected president says big data can be huge for local broadcast and cable outlets looking to attract national TV ad spending. Washington, D.C.-based Deep Root Analytics helped identify people who voted for President Obama in 2012 but were open to casting their 2016 ballot for Trump, and figured out what shows they were watching to guide the campaign's media buyers as they purchased commercials in local markets in swing states.