D.C. Stations Go Multiplatform For Trump's Inauguration

摘要

AS THE GLOBAL MEDIA masses in Washington to size up a presidential inauguration without precedent, D.C. stations see plenty of opportunity to keep their focus on the effect the Trump era will have on the local community. They are also planning to put a major emphasis on digital platforms as they cover the events of Jan. 20. "We are trying to make our digital presence as large as possible," says Matt Glassman, NBC-owned WRC's assistant news director, adding that the station's website and apps give the station the ability to expand coverage beyond the norm. "We really want to focus on the fact that people want to see what's going on outside the official stuff."