With 351.7 million TV ad impressions, an NBC promo for Ted Danson sitcom Mr. Mayor takes first place. Broadcast networks also grab the next three slots, with CBS hyping Clarice in second and Fox promoting Prodigal Son in third, as well as 9-1-1 and 9-1-1: Lone Star in fourth. Closing out the top five: a promo (in partnership with CBS, Fox, NBC and ESPN) for the NFL playoffs. Notably, the NFL spot has the ranking's highest iSpot Attention Index number (138), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
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