AT&T TV Launches, Shoves AT&T Now Aside

摘要

AT&T TV Now — once the key service in AT&T's video strategy and launched just three years ago — could soon be joining Sony's PlayStation Vue in the streaming TV graveyard. In a note to investors last week, MoffettNathanson analyst Michael Nathanson said that the virtual multichannel video programming distributor — recently rechristened from its original moniker, DirecTV Now — "is essentially exiting the business." Certainly, it's a stunning fall from grace for a live-streaming platform that boasted 1.8 million users as of the middle of 2018, but has declined to only around 1.1 million as of the end of the third quarter.