TiVo's Latest Pivot: From DVR Pioneer to OTT Company

摘要

The company that changed television forever with its groundbreaking digital video recorder is itself suddenly shifting with the times. Of course, that starts with the merger that was announced last month: Xperi Corp., a San Jose-based technology company that, just like TiVo, is split across very different products and intellectual property licensing divisions, is buying TiVo for $3 billion, paying a 21% premium, according to TiVo president and CEO Dave Shull. But for TiVo—which will keep its brand name, but not its CEO, after the deal closes — the changes go much deeper. Before he exits the company, Shull plans to transform TiVo into a leading operative in the so-called "streaming wars."