CABLE HAS A GREAT spot advertising story to tell, according to one of the TV industry's top trade associations - but not the group that most would expect to be telling that story. Auto-dealer advertising for new cars on broadcast television is expected to decrease by 54% by 2023, while cable advertising will increase by 14%, the National Association of Broadcasters told the FCC in a filing obtained by B&C. "Local cable is a significant competitor to broadcast TV stations in local markets, the trade group said, echoing comments made earlier to the Justice Department.
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