DATA MINE

摘要

On the strength of 247.9 million TV ad impressions, Food Network's promo for the new season of The Great Food Truck Race took first place. TNT's spot for Claws was No. 2, while last week's second-place finisher, HGTV's Christina on the Coast, slipped to third place. Closing out the ranking: promos for s/vlothered on TLC and Press Your Luck on ABC. Notably, The Great Food Truck Race earned the ranking's highest iSpot Attention Index number (130), interrupted 30% less often than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).