Reinventing Kids' Nets for A New Media Generation

摘要

The article reports on the efforts of children's television networks in retaining advertising dollars by helping marketers reach families on more platforms. More content have reportedly been created by Nickelodeon, Cartoon Network and Disney Media in an attempt to attract new post-millennial generation of young viewers. A chart that shows kids' network advertising revenue from 2014 to 2018 is also presented. INSET: MAKING FRIENDS WITH A NEW GENERATION.