On the strength of 339.5 million TV ad impressions, a promo for Mars, the new season of National Geographic's "global event series," tops the chart for the second week in a row. Food Network also repeats with Holiday Baking Championship at No. 2, while Fox's promotion for Thursday Night Football lands in third place. Two fresh additions close out the chart: ABC's promos for the 52nd Annual Country Music Association Awards and E!'s spots for the 2018 E! People's Choice Awards. Notably, Holiday Baking Championship earns the highest iSpot Attention Index (131) in the ranking, interrupted 31% less often than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
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