Television receivers that can receive and make use of both digital broadcasts and IPTV are already available in Japan. In that sense, IPTV and data broadcasting are already linked. Organizations in Europe and America are following the developments of IPTV and data broadcasting in Japan and are progressing with their own R&D and standardization on linking broadcasting and communications, with initiatives such as You View22' and HbbTV23'. The main goal of developing such hybrid systems in various countries is to attract more viewers to television programming.
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