Fisher plans to extend the hyperlo-cal concept to all of its markets in the future; the media company is already to find better ways to get content to them that's relevant to them. That's how you increase viewership on the TV side. We still believe in [TV]. This is a way to build two things at once." In this rough economic whirlwind, TV stations have an opportunity to reach out to viewers and advertisers at little cost. The change starts in the newsroom with the staff embracing a new workflow and fortifying its online presence.
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