首页> 外文期刊>The bottom line >Innovation strategy and economic sustainability in the hospitality industry
【24h】

Innovation strategy and economic sustainability in the hospitality industry

机译:酒店业的创新战略和经济可持续性

获取原文
获取原文并翻译 | 示例
       

摘要

Purpose - This paper aims to examine the role of innovation strategy on economic sustainability in the hospitality industry. The focus is on the tourist hotels in Tanzania. Design/methodology/approach - The study uses survey of tourist hotels (n = 346) in the country's Coastal and Northern tourist circuits. Structural equation modelling was used to test the hypothesized relationship. Findings - The findings indicate that innovation strategy in the industry emphasizes on standardized services; service quality; product introduction readiness and lastly on technology usage. Innovation strategy positively relates with the economic sustainability performance Specifically, the strategy promotes hotels' sustainable growth resource management long-term profitability, customer satisfaction and value chain management. Practical implications - The findings elucidate on how sustainability can be integrated with core business strategies, to make corporate sustainability a reality. The findings also enlighten on the need for hotels to focus on innovation strategy to benefit from sustainability related opportunities. Moreover, the ability to understand customers' needs and develop innovative services that offer social and environmental solutions can have an important implication on long-term economic success. Originality/value - Most studies in the hospitality industry focus on innovative strategies geared towards environmental management. Hence, understanding how innovative strategy influences long-term economic sustainability as a core focus of any business endeavour is important. This study contributes to that body of knowledge as it uses innovation strategy based on Schumpeterian entrepreneurial approach in understanding the role of innovation on economic sustainability.
机译:目的-本文旨在研究创新战略对酒店业经济可持续性的作用。重点是坦桑尼亚的旅游酒店。设计/方法/方法-该研究使用了该国沿海和北部旅游线路中的旅游酒店(n = 346)的调查。使用结构方程模型来检验假设关系。调查结果-调查结果表明该行业的创新战略强调标准化服务;服务质量;产品介绍准备就绪,最后是技术使用情况。创新战略与经济可持续发展绩效成正比,具体而言,该战略可促进酒店的可持续增长资源管理的长期盈利能力,客户满意度和价值链管理。实际意义-研究结果阐明了如何将可持续性与核心业务战略整合在一起,从而使公司的可持续性成为现实。研究结果还表明,酒店需要专注于创新战略,以从可持续发展相关的机遇中受益。此外,了解客户需求并开发提供社会和环境解决方案的创新服务的能力可能对长期的经济成功具有重要意义。创意/价值-酒店业的大多数研究都侧重于针对环境管理的创新策略。因此,了解创新策略如何影响长期经济可持续性是任何业务努力的核心重点,这一点很重要。这项研究有助于该知识体系,因为它使用基于熊彼特企业家方法的创新策略来理解创新对经济可持续性的作用。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号