After Daimler Trucks North America shuttered its Sterling brand, much speculation fol-lowed regarding the fate of the company's Western Star brand. If the linehaul and distribution applications served by the Sterling brand could be more effectively addressedrnfrom within the company's flagship Freightliner brand, than why not do the same with the vocational applications served by the Western Star brand? The short answer is that Western Star's reputation in hardworking vocational applications such as logging, oilfield service and constructionrnwas just too strong to walk away from. Conversely, while Freightliner has built a strong image in on-highway applications, it never achieved much traction in the vocational side of the business.
展开▼
