Using Hollywood one-liners to illustrate the communication process: an interactive approach

摘要

The need to improve students' communication skills seems to be well documented. The question remains: what is an effective pedagogy for presenting a communication exercise? Lectures over textual material seem to result in 'eyes glazing over' in the typical, undergraduate course devoted to MIS principles. An exercise is proposed within that is experiential and that uses Hollywood one-liners that have proven themselves to be among the most famous lines ever uttered in Hollywood history. The proposed exercise uses these Hollywood utterances as a vehicle to illustrate the textual material. As such the author has found that it creates an exercise that is didactic, memorable and fun.