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Graph Theory Application And Web Page Ranking For Website Link Structure Improvement

机译:图论的应用和网页排名对网站链接结构的改善

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摘要

Since the web is always developing, and users' needs are constantly changing, organisations in recent decades have increasingly focused on developing information and communication technologies (ICTs). To introduce new e-services to their customers, they have largely invested in web development and promotional activities. The present study, therefore, describes a novel approach for evaluating and improving website link structure by using web usage mining, as well as assessing the usage pattern of an Iranian organisation. Analysing this pattern, the visited paths are illustrated and the website is modelled as a directed graph. On the basis of graph theory definitions, some measures are introduced and applied to evaluate website usability and link structures. Finally, a ranking improvement strategy is proposed and findings are discussed.
机译:由于网络一直在发展,并且用户的需求也在不断变化,因此近几十年来,组织越来越关注开发信息和通信技术(ICT)。为了向客户介绍新的电子服务,他们在网络开发和促销活动上进行了大量投资。因此,本研究描述了一种通过使用Web使用情况挖掘以及评估伊朗组织的使用模式来评估和改进网站链接结构的新颖方法。分析此模式,可以说明访问路径,并将网站建模为有向图。在图论定义的基础上,引入了一些措施并将其应用于评估网站的可用性和链接结构。最后,提出了排名改进策略并讨论了发现。

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