B-to-b advertisers punt on Super Bowl

摘要

Despite the opportunity to reach a U.S. audience of roughly 130 mil-lion viewers on Jan. 26, not many b-to-b advertisers are suiting up for Super Bowl XXXVII. At press time, only four b-to-b marketers were confirmed as advertisers during the game, which is being broadcast by CBS. They were: FedEx Corp., AT&T Corp., Mon-ster.com and HotJobs.com. All of these companies advertised during last year's Super Bowl game.