Michelin extends brand to line of work boots

摘要

A Massachusetts footwear com-pany has developed a line of boots under the Michelin brand name, claiming to be the first company to license the brand for a non-automotive product. The line-to be introduced this month-includes five types of high-end, heavy-duty workplace boots for use in construction, warehousing, forestry and other industries. The boots will be the first apparel product to carry the Michelin brand name, said Tom Costin, CEO and owner of Salem, Mass.-based So-letech Inc. His company has exclusive rights to design, market and oversee manufacturing of Michelin footwear products in North America under Soletech's Michelin Footwear Technologies division.