Demystifying digital editions

摘要

The technology for creating digital replicas of print publi-cations, which an increasing number of trade publications are using, has true believers among b-to-b advertisers. It also has its extreme doubters. "I think it will have legs, with new technologies like Wi-Fi and Tablet PCs becoming more pervasive," Mike Paradiso, global media director for Computer Associates International, said of the technology whose pioneers include NewsStand, NXTbook Media, Olive Software, qMags.com, Texterity and Zinio Systems.