DMG enters tech market with purchase of Ad:Tech

摘要

London-based DMG World Media last month acquired Ad:Tech—a series of interactive advertising trade shows held annually in San Francisco, Chicago and New York—from JD Events. Financial terms of the deal were not disclosed, although an unnamed source put the price at about $20 million. DMG, which has operations in nine countries and 38 offices worldwide, produces some 300 events, including the American Hotel and Lodging Association Annual Conference and Leadership Forum, and publishes 65 magazines. The Ad:Tech deal takes the company into a new arena.