Assessing auditing changes

摘要

Recent auditing rule changes adopted by the Audit Bureau of Circulations caused BusinessWeek to miss the paid circulation rate base it guarantees to advertisers and have other business titles scrambling to determine the possible impact on their paid circulation numbers. Meanwhile, publishers are studying the effect of rule changes passed by ABC competitor BPA Worldwide in May. (Controlled circulation is unaffected by the changes, both auditing companies said.) The ABC reporting changes for sponsored sales, which took effect in July, disqualify as paid any circulation derived from EBSCO Consumer Magazine Services, a subscription agent, or InFlight Newspapers & Magazines, a sponsor.