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Survey finds podcasting growing in popularity among b-to-b marketers

机译:调查发现播客在B2B营销人员中越来越受欢迎

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摘要

Podcasts seemingly appeared out of nowhere last year, and now, somewhat belatedly, some of the first research about their adoption—particularly in the b-to-b sector—is beginning to appear as well. Last year, Pew Research counted more than 6 million pod-cast users. Bloggers and others criticized that number as too high. At around the same time, Forrester Research predicted the number of pod-cast users by the end of 2006 will be around 700,000, a number criticized as too low.
机译:播客似乎从去年开始就出现了,如今,有些迟来了,有关它们的采用的一些最初研究(尤其是在B对B领域中)也开始出现。去年,Pew Research统计了超过600万的播客用户。博客和其他人批评这个数字太高。大约在同一时间,Forrester Research预测,到2006年底,播客用户数量将达到70万左右,这一数字被认为太低了。

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