Word-of-mouth: Ready to grow from whisper to shout?

摘要

Psst. Pass it on. Word-of-mouth marketing is hot. As momentum builds, a few leading-edge b-to-b mar-keters ate poised to leverage that heat "Our experience is that dialogue and entertainment-based content are the most effective" way to induce word-of-mouth, said Darren Paul, managing partner at Night Agency, a New York-based interactive shop that created Safety Town.