Why CMP is in Second Life

摘要

Much of our work in transforming CMP into a media 2.0 company has focused on the interplay of live events and the Internet, and how to use them together to move beyond audience aggregation to facilitating and nurturing on-going communities.rnOur work in Second Life is this kind of initiative. Second Life is an online 3D virtual reality—a 3D social network wrapped around a highly programmable, Web-based, multimedia conferencing and content-creation system created by San Francisco-based, venture-funded Linden Lab.