Medianotes

摘要

United Business Media's Techlnsights last month announced the creation of a new performance marketing unit designed to produce measurable ROI for tech marketers. Through consultation, Techlnsights and the marketer will agree upon the goal of the marketing expenditure and how to measure the results. The marketing programs will include Web analytics, reporting and dashboard software to help marketers keep up to date on the program's performance. Techlnsights will offer both guaranteed lead-generation programs and pay-per-down-load programs. Crain Communications Inc. has acquired privately held Staffing Industry Analysts, a provider of research and analysis covering the contingent work force. Staffing Industry Analysts, founded in 1989, becomes a wholly owned property of Crain Communications and will maintain its headquarters in Los Altos, Calif. It will retain its employees and management, with the exception of Chairman Peter Yessne. Ron Mester, president-CEO of Staffing Industry Analysts, will continue to lead the organization. Crain Communications publishes BtoB.