Shakeout ahead for Web 2.0?

摘要

The country's deepening economic woes may do more than slow traditional marketing campaigns in favor of digital outreach. It also could cause marketers to abandon as superfluous in hard times some high-buzz marketing techniques that many have considered experimental. Viral videos, mobile marketing, social media, rich media, and even gaming and virtual worlds, while sexy and intriguing during flush times, could go by the boards as marketers focus on tried-and-true performance marketing. "When things get buttoned down a bit and there's less money to go around, marketers may turn away from these experimental things that require outside talent," said Jeff Chamberlain, VP-corpo-rate marketing with marketing software and services company Aprimo Inc. "People will turn instead to e-mail as their first, second and third way to go because it's less expensive and they can see results."