Northstar Systems doubles revenue with e-mails, 'telenetworking'

摘要

Last year, NorthStar Systems International, a provider of software solutions to financial services institutions, set out to increase brand awareness and generate sales leads among its audience of wealth management executives. The company, spun off from a technology incubator in 2003, had landed several key clients, but wanted to establish its brand in the marketplace, said Vicki Morris, VP-marketing. NorthStar's limited marketing budget presented a challenge, however, as did the fact that its target buyers are hard-to-reach, senior-level executives.