Fenced in by free content, publishers look for way out

摘要

There's mounting evidence that newspaper and magazine publishers are finally fed up with supplying their online content for free. Two new organizations, Journalism Online and the Fair Syndication Consortium, that debuted in April want to help publishers get paid-whether via subscription fees or additional advertising dollars-for their online content.rn"There is a renewed idea of charging consumers for online content in some way," said Outsell newspaper analyst Ken Doctor.rnAlthough both Journalism Online and the Fair Syndication Consortium have the same goal of helping generate revenue for publishers, the two organizations are taking different approaches.