Who's Counting?

摘要

The 70,000 subscribers to United Business Media's EE Times have no idea how much they're being talked about. The title is one of the leaders in the electronic engineering industry and late last year made the decision to stop being audited by BPA Worldwide. Jenn Markey, CMO of UBM's Tech Insights division, which publishes EE Times, said the decision to leave BPA reflects what is happening in the industry. "Our business is shifting, and BPA didn't have solutions for us in terms of online and event," she said. "Print is becoming less important to engineers' day-to-day functions." Consequently, EE Times has taken the first steps in creating a report called the EARmark (Engagement And Reach), which will feature statistics on everything from e-newsletters and online hit counts to the job functions of the publication's print subscribers.