Earnings reports reflect rapidly changing industry

摘要

Recent filings from publicly traded companies with b-to-b media holdings, including TechTarget, McGraw-Hill Cos., United Business Media and Reed Elsevier, offer insight into the health of the sector as a whole.rnThe bottom line is that these companies are trying to minimize the negative impact of advertiser-supported businesses while emphasizing the health of data businesses (if they have them).rnInformation technology media company TechTarget filed quarterly reports for the first and second quarters simultaneously on Aug. 17 due to a restatement required because of inconsistencies in when revenue was recognized. The filings show that even Internet-focused companies are suffering in the advertising downturn-but not as much as companies focused on print.