What core product?

摘要

Not so long ago, the typical circulator was responsible for one print publication, and the audience tended to find the magazine on its own.rnNow, audience developers are dealing with a suite of products. Traditional ways of developing audiences are drying up, and such things as webinars and e-newsletters are becoming the backbone of new audience development.rn"We need to convert every touch point with the customer," said Christine Olden-brook, director of marketing and e-media at Bobit Business Media. "We can't keep using e-mail as our only promotion tool."