Marketers make move into online video

摘要

When it comes to creative cachet, business-to-business advertising has long been perceived as the little brother to consumer advertising. Consumer creative directors get to do TV spots. They get to cast girls in bikinis for beer commercials. They get to win Clios and go to Cannes. B-to-b creatives, on the other hand, get to write a lot of features and benefitsrncopy.